ROCAWEAR FRAGRANCE

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Dstllry Creative Director Michael Godshall partnered with Rocawear Fragrances in pursuing a new creative approach to men’s fragrance. Instead of showing polished male models in a stereotypical lifestyle scene, the campaign showcased why men wear fragrances – for women to want them, even when they’re not there. Campaign included broadcast, print, retail, and out-of-home, including a Times Square spectacular.