EQUINOX

An amazing testament to what true dedication, perseverance, and commitment can afford you in life. Equinox commissioned Dstllry to create a series of fitness and lifestyle videos that would be representative of the company’s strong brand vision and attempt to reinvent the way video can be used in the fitness space.

Equinox’s Briohny Smyth does more than justice in displaying how an artfully honed yoga body has no limits. In stark comparison to most fitness and instructional videos, Dstllry added a subtle touch of voyeurism to enhance the instruction and accentuate viewership.

A true viral success at over 7 million views and counting, and the winner of the 2012 IAC Outstanding Online Video Award.. Controversial for some, the ultimate inspiration for others. Decide for yourself…